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Pepsi connects with job seekers via mobile to recruit top talent - Mobile Marketer - Software and technology
Pepsi connects with job seekers via mobile to recruit top talent - Mobile Marketer - Software and technology
PepsiCo is using mobile technology to better recruit top talent and form meaningful connections with job seekers.
The company’s new Possibilities application for iPhone, iPad and Android devices is designed to do more than just post jobs. The app is a means of actually engaging with potential job applicants and it encourages them to get to know the people and culture of Pepsi.
“So, instead of creating an app that listed our jobs, we wanted to create one that created an engagement and experience you don’t see anywhere else,” said Chris Hoyt, talent engagement and marketing leader at PepsiCo, Purchase, NY. “Possibilities is our new employment brand.
“This first version of the app is an attempt to give job seekers a look inside Pepsi and learn about our products and give them a chance to dig around and learn about the people and the amazing things that happen within the walls of this company,” he said.
Possibilities
AllTheTopBananas aided Pepsi in the development of this application.
“With the explosion of digital channels such as social media [and mobile], it is more important than ever to monitor and engage with customers who are also job seekers,” Mr. Hoyt said. “It is our job to listen to what job seekers are saying and engage them on their grounds.
“This is one of those terms,” he said. “If you go to a job fair it is not uncommon for a candidate to be standing at our booth talking to someone and looking at our careers Web site from their mobile phone.”
App features
Job seekers that download the application can use it to access the Pepsi Twitter feed from @PepsiCoJobs. By doing so, individuals can interact directly with Pepsi's global talent acquisition teams.
The application also has a feed of all PepsiCo blogs fromhttp://www.pepsicoblogs.com. Users can view the Pepsi YouTube page at http://www.youtube.com/user/PepsiCoVideo within the application.
The interactive maps and geo-location job search functionality automatically identifies jobs near a user's current location.
Learn all about Pepsi and its corporate culture
Via the application, job seekers can learn about some of the people who work at Pepsi and read about why they chose to be there: benefits, development, diversity and culture at the company.
Users can learn about some of Pepsi’s biggest brands as well, as the app gives background information for Peps-Cola, FritoLay, Tropicana, Quaker and Gatorade.
There is a Job Seeker FAQ section as well and options to connect with the talent acquisition team on LinkedIn and Twitter.
According to Mr. Hoyt, technology is bettering employer engagement and evolving recruiting practices through digital and social channels.
“I think it was Wireless Intelligence that reported that mobile connections had gone over 5 billion worldwide and as a company that is always seeking to engage top talent our biggest challenge is to engage job seekers the way they want to engage with us,” Mr. Hoyt said.
“This app is one of the ways that Pepsi is moving in the direction people expect us to go,” he said. “And we hope that we aren’t just meeting them where they are at, but exceeding their expectations.”
Pepsi connects with job seekers via mobile to recruit top talent
April 4, 2011
The Pepsi Possibilities app
The company’s new Possibilities application for iPhone, iPad and Android devices is designed to do more than just post jobs. The app is a means of actually engaging with potential job applicants and it encourages them to get to know the people and culture of Pepsi.
“So, instead of creating an app that listed our jobs, we wanted to create one that created an engagement and experience you don’t see anywhere else,” said Chris Hoyt, talent engagement and marketing leader at PepsiCo, Purchase, NY. “Possibilities is our new employment brand.
“This first version of the app is an attempt to give job seekers a look inside Pepsi and learn about our products and give them a chance to dig around and learn about the people and the amazing things that happen within the walls of this company,” he said.
Possibilities
AllTheTopBananas aided Pepsi in the development of this application.
The Pepsi Possibilities brand is focused on developing a talent network to let job seekers connect and engage in live conversation and events with other members as well as the people within Pepsi’s talent acquisition team. The new app is one of the major efforts to make that happen.
The application is meant to aid and inspire job seekers to explore all the possibilities of a career at an organization like Pepsi.
Connect with Pepsi via videos, blogs and Twitter feeds
Mr. Hoyt confirmed that Pepsi is currently working on mobile-optimizing the careers section of its Web site.
The application is meant to aid and inspire job seekers to explore all the possibilities of a career at an organization like Pepsi.
Connect with Pepsi via videos, blogs and Twitter feeds
Mr. Hoyt confirmed that Pepsi is currently working on mobile-optimizing the careers section of its Web site.
“With the explosion of digital channels such as social media [and mobile], it is more important than ever to monitor and engage with customers who are also job seekers,” Mr. Hoyt said. “It is our job to listen to what job seekers are saying and engage them on their grounds.
“This is one of those terms,” he said. “If you go to a job fair it is not uncommon for a candidate to be standing at our booth talking to someone and looking at our careers Web site from their mobile phone.”
App features
Job seekers that download the application can use it to access the Pepsi Twitter feed from @PepsiCoJobs. By doing so, individuals can interact directly with Pepsi's global talent acquisition teams.
The application also has a feed of all PepsiCo blogs fromhttp://www.pepsicoblogs.com. Users can view the Pepsi YouTube page at http://www.youtube.com/user/PepsiCoVideo within the application.
The interactive maps and geo-location job search functionality automatically identifies jobs near a user's current location.
Learn all about Pepsi and its corporate culture
Via the application, job seekers can learn about some of the people who work at Pepsi and read about why they chose to be there: benefits, development, diversity and culture at the company.
Users can learn about some of Pepsi’s biggest brands as well, as the app gives background information for Peps-Cola, FritoLay, Tropicana, Quaker and Gatorade.
There is a Job Seeker FAQ section as well and options to connect with the talent acquisition team on LinkedIn and Twitter.
According to Mr. Hoyt, technology is bettering employer engagement and evolving recruiting practices through digital and social channels.
“I think it was Wireless Intelligence that reported that mobile connections had gone over 5 billion worldwide and as a company that is always seeking to engage top talent our biggest challenge is to engage job seekers the way they want to engage with us,” Mr. Hoyt said.
“This app is one of the ways that Pepsi is moving in the direction people expect us to go,” he said. “And we hope that we aren’t just meeting them where they are at, but exceeding their expectations.”
vendredi 1 avril 2011
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