OctoGrip - Ford Motor Company

OctoGrip - Ford Motor Company: "
Say hello to OctoGrip, my latest creation for Ford. Great grip come rain come shine. We have the tires and the know-how to keep your Ford firmly on the road. Big thanks goes out to Vemod Studios for the superb 3D art. Click image for high-res picture.

Advertising Agency: Dedicate, Sweden. Creative Director: Klas Ekstrand.
Art Director: Marc Zacharoff. Copywriter: Torbjörn Wannerfelt.
Illustrator: Vemod Studios. Published: March, 2011.

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Dear Diet Coke

Dear Diet Coke: "

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Hot Wheels Totally Awesome Out Door Ad

Hot Wheels Totally Awesome Out Door Ad: "



Advertising Agency: Ogilvy&Mather, Mexico D.F., Mexico. Creative VP: José Montalvo. General Creative Director: Miguel Ruíz. reative Director: Iván Carrasco. Head of Art: Iván Carrasco. Art Director: Francisco Hernández, Sergio Díaz Infante. Copywriter: Carlos Meza, Sergio Díaz Infante. Account Management: Pilar Troconis, Alejandra Gómez. Production: Juan Pablo Osio, Ereth Bolaños, César Gama, Ernesto Herrera. Photographer: Diego Arrigoni. Photographer Producer: Ezequiel Schnabel. Production Company: ONA Producciones / Rojo Films.

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Facebook or Twitter: What's better for branding?

If you could only have one of these social networks for marketing purposes, which would you choose? Watch as branding thought leaders weigh in.

Dragon Catcher

Invisible Dragons ... Real results.
Check out the exclusive mobile game VITRO developed for Qualcomm to promote their Snapdragon mobile processor. It was a hit at Mobile World Congress.

Beirut Duty Free Rocks Airport with Dabke Dance - Full Version

Whilst the idea of a flash mob isn't a new thing, a Dabke / Hip-Hop flash mob in Beirut Rafic Hariri International Airport (Beirut Duty Free) at a time when the region is in flux is certainly a first.

On March 5th, 2011, passengers experienced something a little different. A flash mob performed a mix of Dabke and hip-hop to entertain and delight passengers and airport staff alike.

M&C Saatchi and Beirut Duty Free, created this vibrant event as part of their "Take Back More." campaign. The aim was to literally create a wonderful memory of Lebanon that passengers could take with them on their journey.

Une Chevrolet en Play-Doh

Une Chevrolet en Play-Doh: "

Afin de communiquer sur le nouveau design de son modèle Orlando, Chevrolet en a fait réaliser une réplique taille réelle entièrement en pâte à modeler Play-Doh.

8 équipes se sont relayées durant 2 semaines et ont utilisé plus de 10.000 pots de la célèbre pâte à modeler pour réaliser cette statue pesant 1,5 tonnes.

Au delà de la simple performance, cette idée permet de s’adresser à l’enfant qui se cache en chacun de nous. Et quoi de plus légitime que de s’adresser à des enfants – grands ou petits – pour vendre un véhicule familial.

source : GM Media + Notcot

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